Facebook might not be as “hip” as Instagram or Snapchat, but it can nonetheless help promote your business and attract new people to your site. Yet to do that, you need to break through the white noise of Facebook and stand out on your followers’ news feeds. Here are some do’s and don’ts of Facebook marketing, based off of an infographic I found on Hubspot:
- Use a recognizable profile picture: Being recognizable is an important part of getting found and liked. Choose your profile picture wisely, because it’s going to be what people see most.
- Coordinate your cover photos and posts: Your cover photo, pinned post and profile CTA are the three most visible parts of your Facebook page. To make sure that you maximize the engagement with your marketing campaigns, make your messaging match across all of these.
- Tailor your organic posts: Facebook has various targeting tools that let you to segment your organic posts by such factors as age, gender and education. Use these to make sure you engage with the right audience.
- Use tracking URLs and Facebook Insights: These metrics allow you to tailor your content strategy and focus more on what works.
- Post strategically: According to research, posts published between 1 and 4pm get the best clickthrough and share rates.
- Try using a paid budget: Get better ROI for your ads by promoting content that you already know works. Strategic advertising lets you expand your reach and attract more people to your page.
- Leave the “about” section blank: A preview of your “about” section can be found beneath your profile picture; it’s one of the first places people will look when they’re scanning your page.
- Use a “dummy account”: Apart from violating Facebook’s terms and conditions, dummy accounts just look bad.
- Post too often: If companies have less than 10,000 followers on Facebook, they’ll receive 60% fewer interactions when they post more than 60 times a month. Instead of overwhelming your customers with lots and lots of posts, try writing fewer, higher-quality Facebook posts.
- Forget multimedia posts: Content can generate 94% more views by simply adding compelling visual elements and graphics. Visual content in Facebook campaigns generates 65% more engagement after just one month.
- Be slow to respond: 42% of consumers who complain on social media expect a 60-minute response time. Whether they’re complaining about your product or praising it, you don’t want to ignore any posts, lest you create anger or disappointment.
- Make assumptions: The last thing you want is for your posts to blend in with everything else on your followers’ news feed. A strategy that works well for one company won’t always work well for the others.