Five Offerings from Google to Improve your Brand

- - Adam Kidan

Are you a small business owner looking to take your online brand to the next level, and increase your company’s online visibility? According to Sarah Landrum at, look no further the tech behemoth, Google. Google offers a diverse set of tools that any small business owner can easily employ in their efforts to raise brand awareness.

Google Adwords:

Becoming a true expert in Google Adwords is not particularly easy. In fact, there is an entire industry devoted to teaching men and women how to effectively use this service. That said, it is not terribly difficult to use and master its less complicated features. Simply set up a google adwords account, and start playing around. Be audacious and learn how Adwords can be utilized for your brand. The service allows you to set a budget for advertising you business, as well as target certain demographics and locations.

Google Trends:

Google Trends is a simple tool that allows you to see the search trends of a keyword related to your business. Business is often cyclical, and this tool will allow you to track the troughs and peaks on a macro-level.

Google Analytics: 

Google Analytics is an absolute must-have for small business owners. It is free of charge, relatively intuitive, and one can learn how to utilize its basic features with just a few hours of experimentation. The service gives its user an in-depth picture into the metrics of visitors to your sites. Google Analytics provides data on which pages, are getting the most traffic, how they are getting to these pages, and how long the average visitor is spending on each page. As a small business owner, you should take this data, analyze it, and then tweak your website in order to drive more conversions. There is an option for a premium version, but it costs around $150,000 and is not necessary for most small businesses.

Google Maps

Google-Maps, Adam KidanEveryone probably is familiar with Google Maps in some capacity. It’s the most downloaded map service, and helps business with potential consumers. You can connect your company to Google Maps, so it displays your locations, hours, and general information with customers. Furthermore, you can actually embed a map of your location on your own website, which serves as an interactive tool for a site visitor.

Google My Business

If you have a physical location for your business, it is absolutely imperative that set up a page on Google Places. It is incredibly easy and takes just a few minutes. But the dividends from this can be huge. After setting it up, your business will be prominently displayed on Google Maps and searches for a relevant keyword. This will increase your brand visibility, and help bring customers who did not even know about your business.

The tech giant controls nearly two-thirds of the world’s search traffic so it is important that you optimize your brand for Google. Not to mention it is a free service, so there is no excuse not to incorporate this service into your online branding efforts.

Adam Kidan