Marketing is an important aspect of every business, especially for the ones just starting up. Without strategic marketing, a company won’t have the publicity it needs to function and grow. According to an article published on Entrepreneur.com, “Marketing is the lifeblood of any startup – without it, the company will be sure to sink,” (Templeman, 10 Marketing Tips From The Pros). The article went on to give a comprised list of the best marketing tips from experts in the field. Here’s a recap on what they said:
The first piece of advice the marketing experts gave was for companies to be active on social media. Giving social media content a boost is a simple (and fun) way for companies to get their message heard across a variety of platforms. According to Rob Wellman, CEO of Social5, “‘If you have more than 100 likes on your Facebook page, a ‘boost’ button will appear at the bottom of each post. Use it,’” (Templeman, 10 Marketing Tips From The Pros). There are also steps you can take to increase the amount of followers you have and to expand your presence on different social media profiles like Twitter, Pinterest, and Instagram.
Next, make sure you engage with other companies and customers. On Twitter in particular, retweeting and responding to tweets is a great way to show people that you care and are mindful of their thoughts. Co-founder of Friendemic, Jason Barber, notes, “‘Don’t just tweet out stuff about your company. Engage with other companies, your customers and thought leader in your market. Retweet their tweets and add your thoughts,’” (Templeman, 10 Marketing Tips From The Pros). Remember, using social media isn’t about just being active online, it’s about contributing to your company by actively engaging with others.
Another great tip Entrepreneur.com’s magazine had concerning the importance of marketing in the business work was the one sentence rule. Harrison Weber, Journalist and News Editor for VentureBeat, explains, “‘Here’s a pro tip that’s extremely obvious, but often completely ignored by entrepreneurs everywhere: You should be able to explain your startup in one sentence. That’s it. No exceptions,’” (Templeman, 10 Marketing Tips From The Pros).
Lastly, give real value through marketing public relations. Inform your readers, educate them on what your company is about and why it’s important. There is a reason your company is still alive, so be confident in explaining what exactly it is you do. Cheryl Snapp Conner from Snapp Conner PR says, “‘The greatest secret in media and public relations right now is that the press (and your potential customers) are most interested in the value added information that will help them succeed in a given area – not in hearing promotional information from you,’” (Templeman, 10 Marketing Tips From The Pros).
These are just a few ways you can improve your marketing techniques so that your company is capitalizing on all opportunities to get themselves out in the public eye. To read more of Entrepreneur.com’s article, check out their website here.