Dressing For Success

- - Adam Kidan

Adam Kidan ZZ TopIn the words of ZZ Top’s Billy Gibbons, “every girl’s crazy bout a sharp dressed man”.  Indeed, being dressed for success is an essential part of being a successful entrepreneur; if you look like you just got out of bed, nobody’s going to take you seriously.  I recently came across an article where Shark Tank investors Kevin O’Leary and Daymond John discussed some general guidelines for dressing successfully.  According to them, you need to dress strictly according to your profession and position, and never fail to dress to kill.  According to these Sharks, this is an important step not only in getting dressed every day, but also for ensuring that people take you and your business seriously, and will want to do business with you.

The way you look reflects not only who you are, but what your business stands for.  According to John, it’s important to dress what is accurate to who you are, what you are and what you do.  If you’re a construction worker, dress the part.  If you work in finance, this is doubly important.  If you wear a non-fitted suit and plenty of flashy jewelry, people will assume that you’re loose with money, and not want to invest in you.  O’Leary echoed what his colleague said, emphasizing the need to dress as your clients expect to see you.  The “dress-down days” of finance have long since gone, with people more inclined to respect a crisp, clean and disciplined look.  Even if you’re a struggling entrepreneur with a small budget, it’s still possible to dress well.  It’s not about having enough money for a $500 suit, but rather about using your money well to make your $150 suit look good.  Get your shoes shined, manicure your nails.  While such details might seem pedantic, people notice them, and they go a long way.