Not every business is going to have a giant budget, but that doesn’t mean they won’t be able to create a solid, far-reaching brand. Branding doesn’t need to be expensive; if you’re willing to put in the hours, you can still brand your business successfully. I recently read a blog post that shared some tips for creating your brand on a budget. Here’s what they had to say:
Develop and understand a “buyer persona”: A buyer persona, is a semi-fictional representation of your ideal customer, based on a combination of market research and data about both your own competition and existing customers. This lets you identify the needs, goals and behavior of potential customers, which in turn tell you how to convey your product or service. While it might seem time-consuming and trivial, it sets you up to be able to attract valuable traffic in the future.
Find a confident and consistent voice: Once you’ve created an identity for your brand, then stick to it so your brand can truly take shape. Establish a voice for your brand, one that’s consistent and always on message.
Use social media: Most potential customers these days hang out on social media. Find out which social channels your customers use the most, and then you’ll know where to dedicate the majority of your resources. But using social media properly requires creativity and dedication; consider how your posts add value to your customers.
Do customer service well: Few things hurt a brand quite like bad customer service. It’s something that many business mess up, which can seriously damage the public persona of a brand. But great customer service is a great way to turn your customers into advocates.
Blog: Blogs are the most powerful weapons for building a brand. They help you reach your target audience by creating informative and interesting content playing to their interests and problems. So don’t just settle for mediocre content; make sure it’s good quality, relevant and being posted regularly. Blogging is also a great way to populate your social media channels while also attracting visitors to your website.