Posts by: Adam Kidan

Five Offerings from Google to Improve your Brand

- - Adam Kidan

Are you a small business owner looking to take your online brand to the next level, and increase your company’s online visibility? According to Sarah Landrum at Entrepeneur.com, look no further the tech behemoth, Google. Google offers a diverse set of tools that any small business owner can easily employ in their efforts to raise brand awareness.

Google Adwords:

Becoming a true expert in Google Adwords is not particularly easy. In fact, there is an entire industry devoted to teaching men and women how to effectively use this service. That said, it is not terribly difficult to use and master its less complicated features. Simply set up a google adwords account, and start playing around. Be audacious and learn how Adwords can be utilized for your brand. The service allows you to set a budget for advertising you business, as well as target certain demographics and locations.

Google Trends:

Google Trends is a simple tool that allows you to see the search trends of a keyword related to your business. Business is often cyclical, and this tool will allow you to track the troughs and peaks on a macro-level.

Google Analytics: 

Google Analytics is an absolute must-have for small business owners. It is free of charge, relatively intuitive, and one can learn how to utilize its basic features with just a few hours of experimentation. The service gives its user an in-depth picture into the metrics of visitors to your sites. Google Analytics provides data on which pages, are getting the most traffic, how they are getting to these pages, and how long the average visitor is spending on each page. As a small business owner, you should take this data, analyze it, and then tweak your website in order to drive more conversions. There is an option for a premium version, but it costs around $150,000 and is not necessary for most small businesses.

Google Maps

Google-Maps, Adam KidanEveryone probably is familiar with Google Maps in some capacity. It’s the most downloaded map service, and helps business with potential consumers. You can connect your company to Google Maps, so it displays your locations, hours, and general information with customers. Furthermore, you can actually embed a map of your location on your own website, which serves as an interactive tool for a site visitor.

Google My Business

If you have a physical location for your business, it is absolutely imperative that set up a page on Google Places. It is incredibly easy and takes just a few minutes. But the dividends from this can be huge. After setting it up, your business will be prominently displayed on Google Maps and searches for a relevant keyword. This will increase your brand visibility, and help bring customers who did not even know about your business.

The tech giant controls nearly two-thirds of the world’s search traffic so it is important that you optimize your brand for Google. Not to mention it is a free service, so there is no excuse not to incorporate this service into your online branding efforts.

Business Lessons from Silicon Valley

- - Adam Kidan

For decades now, the Silicon Valley area has served as the cradle of innovation for the development of new technologies and business for the United States of America, if not the entire world. Companies such as Google, Airbnb, eBay, Yahoo, and Facebook are some of the most renowned “Silicon Valley” successes. However hundreds, perhaps thousands, of companies that have achieved significant success in their own right, even if they are far less known than some their counterparts. What makes this community incredible, and the reason companies pay top dollar to work in this area is the benefits of idea sharing and of learning from one another, whether in technological advances or business strategy. In a recent article from Rhonda Abrams of the USA Today, the journalist, a long-time Silicon Valley resident, shared some practices that these companies employ. Let’s take a look her observations, and see what small business can learn from these tech startups.

  • The Importance of Innovation 
    • The term innovation may be a bit hackneyed, but the meaning behind it is as important as ever. That’s not to say your business has to be on the cutting edge of technology to succeed, but, instead, be open to new technological offerings that could help take your business to the next level.
  • Failure isn’t the end
    • People in Silicon Valley often embrace failure. It truly provides invaluable experience that give you insight into how to run a successful business.
  • Network and adhere to the Golden Rule
    • The importance of networking is important across industries, especially in regards to small business. The more people you know, the more people you can reach out to if you are in need of finding a great new employee, or even securing a deal. Additionally, treat everyone you meet with the utmost respect. Although they may be lower than you on the totem pole at the time, that person could very well be your boss, competitor, or potential partner in the future.
  • Make Employees Happy
    • One practice Silicon Valley tech companies are famous for is treating their employees spectacularly. No one is saying you have to provide free food and transportation or plentiful stock options to every single employee. However, you should embrace this ideal. Namely, that the success of your organization depends on the performance of your employees, and you should try to keep them happy as best as you reasonably can.
  • Sharing with Neighbors
    • silicon-valley-sign-lgThere is a reason why tech startups flock to the Northern California area, and it’s not because of the proximity to San Francisco’s delicious food. The attitude of sharing ideas is relatively novel to those outside the tech industry. But sharing some, obviously not all, of your advances can help you in the long run. Elon Musk, the founder of Tesla and PayPal, actually went as far to releasing the intellectual property he used to develop his electric automobiles. The more information and connections you share with each other, the fast you will be able to make advances as a whole.
  • Work hard, but have fun:
    • This goes hand-in-hand with treating your employees well. But, make sure that you are enjoying the ride into establishing a successful business. The offices of tech startups are chock full of ping pong tables, massage tables, and things to make the working environment more friendly. Do whatever works for you own organization to embody this ideal.

Languages that Business Leaders of the Future Need to Learn

- - Adam Kidan

The fact that world is becoming increasingly global, and interconnected is an indisputable fact. Just fifty years ago, a CEO or business leader simply did have enough reason to focus on learning another language. English was the world’s predominant language, at least economically. However, since then, due to the advent of the internet, economies and societies from across the world have become much less dependent, and isolated. It’s much more likely that you are going to come across people, whether face to face or on the internet who perhaps do not speak English. Communication is vital for good business. So understanding the needs of your business partners, or potential customers is absolutely imperative for success. Furthermore, just as Facebook Founder and CEO Mark Zuckerberg demonstrated last year when he surprised an audience in China with Mandarin skills, learning another’s native tongue shows that you care about the culture and society of their nation. And forging this kind of relationship can go a long way in business. Here are a few of the world’s most common languages, as well as some that are prevalent in the most economically important areas of the planet.

German

Many Americans are surprised to hear that the economy of the European Union is almost as large as that of the United States. Germany, located in the heart of Europe, is the engine of the European economy. Since the great recession began a few years ago, it has almost single-handedly kept the economies several member-nations afloat. The future also looks bright for Germany as well. Recent reports have indicated that the economy is a strong as ever, and is forecasted to experience robust growth over the coming years. This is why it is German is a very handy language to pick up despite the fact that only two percent of the world is fluent in German. Additionally, English is a Germanic language, and many english-speakers find that German is easy pick up compared to that of Chinese or Arabic.

Chinese (Mandarin)

Mandarin the most common language in China and in the world, with more than 1 billion native speakers. The massive population of China was one of the nation’s biggest advantages over its economic transformation from a 3rd world country to a world powerhouse over the last few decades. Now that China has established itself as a major player in the world economy, it’s time for businessmen around the planet to learn the state’s most common tongue. Language also provides great insight into another culture. As the Chinese culture is vastly different than that of Western nations, it’s important that one learns the language and customs a country such as China in order to effectively build business relationships.

Spanish

Spanish is one of the world’s most common language, and is spoken widely around the world. Hundreds of millions of people across the emerging economies Central and South America speak spanish, as well as millions in the United States due to the rising hispanic population. Spanish Speaking Americans already boast more than one trillion dollars worth of purchasing power. And this number will surely rise in the foreseeable future. It’s already offered as a language option at nearly all academic institutions within the US. It’s an absolute essential for business leaders looking to forge bonds abroad, as well as within the nations borders.

Portuguese

business-in-brazilLearning the Portuguese language is important for essentially one reason, the growth prospects of Brazil. South America’s largest nation – on the economic, geographic, and demographic levels – is forecasted to grow quickly over the next fifty or so years. While it’s still relatively poor, foreign investment is pouring into the nation. Additionally, Portuguese, especially the Brazilian variety is very similar to that of Spanish. If you learn one it’s quite easy to pick up on the other.

Russia

Russia boasts more than 150 million people, and, given its vast size, an abundant supply of natural resources. With the population, infrastructure, and natural resources the nation already has in place, it will always be economically relevant. Many people in the former soviet nations such as Ukraine also speak Russian, bringing its total count of world-wide speakers to more than 300 million.