Using Facebook For Business

- - Adam Kidan

Using Facebook for business by Adam KidanFacebook might not be as “hip” as Instagram or Snapchat, but it can nonetheless help promote your business and attract new people to your site.  Yet to do that, you need to break through the white noise of Facebook and stand out on your followers’ news feeds.  Here are some do’s and don’ts of Facebook marketing, based off of an infographic I found on Hubspot:


  • Use a recognizable profile picture: Being recognizable is an important part of getting found and liked.  Choose your profile picture wisely, because it’s going to be what people see most.
  • Coordinate your cover photos and posts: Your cover photo, pinned post and profile CTA are the three most visible parts of your Facebook page.  To make sure that you maximize the engagement with your marketing campaigns, make your messaging match across all of these.  
  • Tailor your organic posts: Facebook has various targeting tools that let you to segment your organic posts by such factors as age, gender and education.  Use these to make sure you engage with the right audience.  
  • Use tracking URLs and Facebook Insights: These metrics allow you to tailor your content strategy and focus more on what works.  
  • Post strategically: According to research, posts published between 1 and 4pm get the best clickthrough and share rates.  
  • Try using a paid budget: Get better ROI for your ads by promoting content that you already know works.  Strategic advertising lets you expand your reach and attract more people to your page.  


  • Leave the “about” section blank: A preview of your “about” section can be found beneath your profile picture; it’s one of the first places people will look when they’re scanning your page.  
  • Use a “dummy account”: Apart from violating Facebook’s terms and conditions, dummy accounts just look bad.  
  • Post too often: If companies have less than 10,000 followers on Facebook, they’ll receive 60% fewer interactions when they post more than 60 times a month.  Instead of overwhelming your customers with lots and lots of posts, try writing fewer, higher-quality Facebook posts.
  • Forget multimedia posts: Content can generate 94% more views by simply adding compelling visual elements and graphics.  Visual content in Facebook campaigns generates 65% more engagement after just one month.  
  • Be slow to respond: 42% of consumers who complain on social media expect a 60-minute response time.  Whether they’re complaining about your product or praising it, you don’t want to ignore any posts, lest you create anger or disappointment.  
  • Make assumptions: The last thing you want is for your posts to blend in with everything else on your followers’ news feed.  A strategy that works well for one company won’t always work well for the others.  

How To Recover From Failure

- - Adam Kidan

How To Recover From Failure by Adam KidanSetbacks, tough as they are, are a part of life.  The founder of Heinz was a failed horseradish salesman, and Steve Jobs was most famously fired from Apple.  According to the Small Business Administration, half of all new companies with employees won’t survive after five years.  But that doesn’t make failure any easier.  Here are some tips on emerging from failure and rejection with your confidence intact, based off an article I found online:

Wallow: Allow yourself to feel everything you need to feel.  Grieving and yearning for what was lost can help ease the suffering.  But don’t wallow for too long.  Take, for example, the story of Barbara Corcoran; initially passed over as a co-host on Shark Tank, she shame-spiraled and then got mad, writing an email to the show’s creator about what they would miss on without her.

Be honest: With clear eyes, map out what went wrong and why.  If you need to, call on somebody you trust to offer an outside perspective.  Acknowledging any mistakes you’ve made can be painful, but it’s essential to ensuring that they don’t happen again.  But more importantly, forgive yourself if you do make mistakes.  

Find what makes you happy: If you have a hobby you love, then embrace it.  Positive thoughts can ward off depressive tailspins during hard times.  Negative emotions can hinder the process of recovery, making it difficult to find broad solutions.  However, positive emotions can expand your horizons.  

Count your blessings: In the words of Monty Python, always look on the bright side of life.  Every day, write down what you’re grateful for.  If you face a setback, you have access to a stack of lists that prove how much is going right in your life.  And even if you’re likely to be pretty consumed by your setbacks, recall the successes that you have achieved.

Help somebody: In the wake of failure, look for ways to be helpful.  Thinking about helping reframes your thought process, and gets people more excited about working with you.  You should be focused more on helping than winning; if you play to win, you’ll feel worse when you do face setbacks, and probably won’t learn much on the way.

Look for the opportunity: Setbacks are stressful, but there are ways to cope.  To manage your stress, think about what opportunities are being created.  Finding that opportunity will help you move forward faster.

Think big: Some studies have shown that visualizing success allows you to “trick” your brain into helping you make something possible.  The next time you’re working toward something, it might not hurt to visualize that process to success.

Think small: There’s virtue in persistence, but you also don’t want to lose sight of other opportunities on the way.  Instead of a riskier bet, try on a smaller one; small steps can help you test and plan your way back to success by giving you a lot of small, information-rich experiences from which you can learn.

This too shall pass: Setbacks can feel personal, yet don’t personalize your loss and remind yourself that things will change.  Failure isn’t a black mark on your permanent record, and you’ll be more resilient if you know you can change your lot.

Be consistent: When you’re ready to get back into the swing of things, come up with a consistent, realistic game plan for networking.  Daily work toward your goal is key to building momentum, and making working toward your goal a habit will lessen the impact of individual setbacks.

Don’t isolate yourself: After a failure, you’ll want to be left alone, but being alone with your thoughts won’t help you get past anything.  Start small, spending time with your friends and family, then go to networking events to connect with new people.  

Try again: Just because you fail doesn’t mean you can’t try anything again.  When you do get a great idea you want to put aloft again, however, be prepared to explain how and why your new venture will be different.  

Myths About Content Marketing

- - Adam Kidan, Business

Myths About Content Marketing by Adam KidanContent marketing is an essential technique for marketers, allowing companies to raise brand awareness, increase leads and elevate their status.  Yet despite such benefits, there are still misconceptions about content marketing.  Here are 11 myths about content marketing, based off an article I found online:

Your audience won’t fall for it: Consumers aren’t interested in reading a sales pitch, they want to form long-lasting relationships by interacting with brands.  Take a look at Millennials; 62 percent of them have reported that they feel a connection with a brand when they see or read about it online.  And if the brand’s content isn’t sales-y and feels authentic, a third of them have reported that they’re willing to buy a product.  

Content marketing won’t work for your business: Not every brand is as exciting as Red Bull or Coca-Cola.  Yet this doesn’t mean that they can’t succeed in content marketing.  Take, for example, GE.  They’ve been using visual content, which has allowed them to let go of the brand and become part of internet culture.  

It’s too expensive: There are costs associated with content marketing, but it’s a lot more affordable than traditional advertising.  You do need to hire writers and pay for ads online, but leading marketers are very good at repurposing content without much cost.  

It’s free: While it’s cheaper than traditional advertising, content marketing won’t achieve the required goal for free.  The idea is of course to let your content grow organically, but you do sometimes need a little push to make that happen.  

People don’t read anymore: People still read.  It isn’t always from a book, but they still read, particularly if the content is valuable, informative, solves a problem and isn’t promotional.

You don’t have the resources: Not being able to create enough content is one of the biggest challenges faced by marketers.  To address this, try repurposing content, using social media scheduling and monitoring tools and hiring freelancers.

You can’t prove the ROI: Content marketing should be based around goals and objectives; you can track increased traffic by seeing how many visitors originated from Facebook or Twitter.  If you set these goals in the first place, you can absolutely prove the ROI of your content marketing.

Results are fast: Content marketing takes a lot of time, trial and error.  Everything from conducting research to actually creating content to analyzing its results takes months, even years.

Your business can’t compete: While you have a lot of content to go up against online, people still want to see content that serves a purpose.  If your content is valuable and can make the lives of your audience better, then there’s plenty of room to compete.

Traffic and shares means success: Just because your video has 20,000 views doesn’t mean it was a success.  A popular video won’t necessarily drive traffic to your website, obtain leads or catch the eye of industry leaders.

Your content can’t be published anywhere else: Scour the Internet long enough and you’ll notice that content gets republished in multiple places.  If you want to tap into a large audience, republish your amazing content, whether that’s on LinkedIn, Huffington Post, Business2Community or any other medium.

How Your Ego Can Hurt Your Business

- - Adam Kidan, Business

How Your ego can hurt your business by Adam KidanLet’s say that you’re a novice entrepreneur who gets lucky and makes it big.  Chances are that will go to your head.  I recently came across an article by the entrepreneur John Rampton, whose early success created an ego that damaged his later work.  While an ego can be a great confidence booster, it can also harm you.  He spoke of eight ways that his ego killed his business, which I’ve listed below:

You won’t realize you need to learn: A lot of leaders think they have every answer out there, and admitting they could improve by learning is a sign of weakness.  Don’t be afraid of being judged for asking stupid questions, and jump onto opportunities to learn from others.  

You’ll ignore opportunities: While you might think that ego makes you push towards greatness, but in reality it’s fairly complacent and resists change.  If you have a big ego, you don’t think you need to do anything new because you’re so great.  Yet this will prevent you from seizing innovative opportunities which could have helped your business move forward.  

You over-estimate your abilities: Business owners are expected to wear multiple hats, but nobody can wear every hat.  Self-confidence in your abilities is important, but you’re setting yourself up for disaster if you tell yourself that you’re a master at everything.  Learn enough to get started, but recognize when it’s necessary to hire a specialist.

You micromanage: Being the head honcho in charge is a lot of pressure, and you often feel like you have to control everything.  You want to care about the details regarding your business, but expectations won’t always be met.  Being overbearing and critical tells your team that you don’t trust them, which will hurt performance.

You won’t want to ask for help: Every great entrepreneur had assistance to get to where they are today.  You want to have a mentor that can teach you from their own experience.  Whether it’s bringing in a partner, seeking out a mentor or coach or polling your team, asking for help is essential for success.  

Every decision revolves around you: Your business should never be about you.  It’s about your customers and how you can enhance their lives.  If you aren’t thinking about your customers and what they want/need, they won’t continue to support your business.

You can’t back down: Your ego will always want you to be right, and if you get into a discussion, you won’t back down until you’ve gotten it your way.  True leaders understand when they’re wrong.  

You set impossible goals: Your ego will often lead to your setting impossible goals for yourself, and when you don’t reach those goals, you’ll just beat yourself up.  As a business owner, you need to set attainable and realistic goals.  You’ll accomplish less if your mind is crowded with unrealistic expectations.  

Using Social Media For Business

- - Adam Kidan

Using Social Media For Business by Adam KidanRegardless of how you feel about social media, it’s an essential aspect of a successful business in the modern digital age.  Figuring out what kind of social media platforms work best for your business can be hard, yet here are five important aspects to consider, based off an article I found online:

Broad audience platforms: There are two basic categories for when you’re deciding which social media platforms to use for your business: broad audience and niche platforms.  It’s a good idea to have an account on at least one broad audience platform, such as Facebook or Twitter.  There are also several advertising options, most of which are user-friendly.

Niche platforms: Once you’ve set up your Facebook and Twitter accounts, consider which other platforms would work well with your business.  For one, you need to make sure you have a firm grasp of your audience, which will let you determine which social media platforms are best for reaching them.  

Hire an expert: Small business owners and entrepreneurs often try to save money by doing everything themselves, which doesn’t always end well.  It’s a good idea to consider hiring somebody to manage your social media, who can frequently post high-quality content and attract new viewers.  

Develop meaningful content: Social media is filled with business profiles, and unique content is the best way to be heard over the white noise.  If all your posts are sales pitches, nobody will listen.  Yet if you post content that’s actually valuable to the reader, you’ll be able to improve your company’s image.  

Be persistent: You need to constantly be creating new content and finding additional ways to engage your audience.  Social media is constantly changing and evolving, so you’ll need to keep up with and adapt to the changes around you.

Why Your Employees Quit

- - Adam Kidan

Why Your Employees Quit by Adam KidanJust because somebody’s satisfied with their job doesn’t mean that they aren’t looking for new opportunities.  Therefore, it’s critical to keep up with your employees’ needs and continue to motivate and challenge them.  According to a report by Careerbuilder, 21 percent of workers plan to leave their current job this year.  Any employer knows how difficult and expensive it is to hire and train new employees.  Here are some reasons employees quit, and how you can resolve them, based off of an article I found online:

They are disrespected/undervalued: No matter how much you love your job, you’ll be more likely to quit if you feel underappreciated.  Recognizing the efforts of your employees will go a long way; even if you can’t give them raises, try organizing things like employee recognition luncheons or bonding activities such as games.  

Lack of upward mobility: The idea of doing the exact same thing for a long time is hardly appealing, and is something ambitious employees will dread.  Some employers favor family members and friends above somebody that’s more qualified.  That will create resentment among employees and encourage the best ones to leave.  If your employees don’t think they’ll be given equal access to promotions, they’ll start to look elsewhere.  Create opportunities within your organization to move up the ladder, and provide training and educational opportunities for them to upgrade their skills and network with others.

Lack of recognition or reward: Employees want to feel like you appreciate their hard work.  This can be shown in different ways, whether that’s a heartfelt thank you, a small bonus or a simple plaque.  Create opportunities to excel and be recognized and give bonuses of great work.

Discouraging employee input: Help employees feel like they’re an important part of the company by listening to what they have to say.  Otherwise, they may feel alienated and non-essential; hold weekly or bi-monthly meetings and include your employees in the decision-making process where possible.  

You don’t give them responsibilities: Employees need to know that you trust them enough to work on their own; micromanagement won’t promote any trust.  Excellent managers encourage their employees to be independent and take on extra responsibility.  

Low morale: To boost morale, encourage your employees to get involved in community projects.  Healthier employees tend to be happier as well, so offer them all sorts of health and wellness benefits.  

Sharapova’s Harvard Break

- - Adam Kidan, Business

Sharapova's harvard break by adam kidanAfter testing positive for the banned substance Meldonium at the Australian Open, tennis star Maria Sharapova received a ban set to last until Jan 26 2018.  Although Sharapova is in the midst of an appeal with the Court of Arbitration for Sport (CAS) to shorten this ban, this isn’t the only thing she’s doing with her spare time.  Yesterday, she posted a photograph on social media of herself in front of a sign for Harvard Business School with a caption that read “can’t wait to start the program”.  According to Associated Press, this “program”, which takes place in the summer, is two weeks long and involves two courses.

This might not seem like much, but even a little bit of time at Harvard Business School can offer plenty of business insight.  Apart from her work as a tennis superstar and one of the highest-paid female athletes of 2016, Sharapova is the founder of the candy brand Sugarpova, so she may very well earn some valuable business skills to boost her company.  As of yet, it isn’t clear if Sharapova will earn any certification from the courses she takes, but adding the Harvard brand to her resume could help her re-enter the good graces of fans and companies; her doping scandal has already cost her promotional deals with both Nike and Porsche.  

Sharapova is hardly the first celebrity athlete to attend Harvard; in 2005 the school has developed a certificate program that’s geared towards professional football players to help them evaluate and learn potential business opportunities.  Some notable alumni include NFL cornerback Domonique Foxworth and model Tyra Banks.  

Self-Driving in Pittsburgh

- - Adam Kidan

Self-Driving in Pittsburgh by Adam KidanSince Google started work on self-driving cars, other companies have slowly but surely been sticking their toes into the field.  The concept of “self-driving cars” feels like science fiction, like something you’d see on an episode of the Jetsons, but its day could be upon us.  This past Wednesday, Uber confirmed that it’s been testing a fleet of self-driving cars on the streets of Pittsburgh.  Previously, they had said little about developing autonomous vehicles since opening the Advanced Technology Center 15 months earlier in Pittsburgh’s Strip District.  Uber cars have been seen on the roads of Pittsburgh for about a year now, mapping the city.  A few weeks ago, self-driving car tests runs started, and there have so far not been any crashes involving the cars.  Uber’s “Fusions” are outfitted with cameras, lasers and sensors that help them navigate the notoriously tricky streets of Pittsburgh.

John Bares, the head of Uber’s Pittsburgh office, came to Pittsburgh 35 years ago to study engineering at Carnegie Mellon.  He’s been building robots since 1982, headed CMU’s National Robotics Engineering Center for 13 years and was asked by Uber’s CEO Travis Kalanick to help develop self-driving cars in Pittsburgh about a year and a half ago.  Bares has said that the narrow and hilly streets, haphazard parking, hazardous weather conditions and aging infrastructure make Pittsburgh the perfect place to test Uber’s self-driving cars; if these can handle Pittsburgh, they can handle anywhere!  The car will accelerate, brake, steer and perform other basic functions on its own.  If its sensors detect a car swerving into its lane or encounters something it doesn’t recognize/can’t negotiate, the car will switch out of self-driving mode with a loud “beep” and allow the driver to take control of the car.  The car’s sensors have detected potholes, parked cars sticking out into traffic, jaywalkers, bicyclists and geese.

Back in April, Uber, Ford, Google, Lyft and Volvo formed the Self-Driving Coalition for Safer Streets to push for self-driving cars.  The National Highway Traffic Safety Administration has said that it could have self-driving car guidelines ready by July, and California, Nevada, Utah, Arizona, North Dakota, Michigan, Tennessee, Florida and DC have all enacted autonomous vehicle legislation.  In Pennsylvania, lawmakers and Department of Transportation officials are working on similar laws.

If you’d like to learn more, you can click here!

Business Secrets From Ashley Alexiss

- - Adam Kidan

PBusiness secrets from ashley alexiss by Adam Kidanlus-sized model Ashley Alexiss understood that trying on new swimwear before the summer is a tough time for plenty of women, which inspired her to create a new line of swimwear, Alexiss Swimwear, designed to “embrace curves” and help women find confidence.  Since the company’s launch last year, the CEO has found success.  I recently found a piece online where she discusses what she’s learned starting this line of swimsuits, what keeps her inspired and how she’s learned to use social media in the information age.  Here’s what she has do say:

Have a mission: Alexiss started this line of swimwear to make women feel better about themselves, a sentiment echoed in the company’s slogan of “Beauty is not a size”.  Swimwear often caters to either smaller or larger women, but not as often both, and the ones that cater to larger women isn’t always flattering or stylish.  That’s why Alexiss got into this business.

Recognize great ideas: As a plus-size model, Alexiss does a lot of swim and lingerie shoots.  On social media she often had people asking her where to get what she’s wearing, which inspired her to make swimwear for everybody who has the same problem.

Partner up: Alexiss’ first partner wasn’t a good fit, as the two of them had vastly different ideas as to which direction the company should go.  Her current partner owns his own business separate from Alexiss Swimwear, allowing her to see how he operates and manages things.

Have goals: Alexiss wants to be a known and recognized brand within five years, with women getting excited about trying on new swimwear whenever they see an Alexiss swimwear store front.

Be social: Alexiss has a fairly large following on social media; her secret is to put everything, good and bad, out there, and people will often relate to it and share it, leading to a domino effect where their friends see it and share it.  Yet at the same time, be careful about how much you post.  If you’re posting too frequently, you’re going to start annoying people; Alexiss suggests two to three times a day as a maximum.

Timing is everything: When you’re using social media, timing is essential.  Peak social media times in the US are around noon and a little after work.  If you want to be international, you need to remember that a lot of your audience is awake and looking to see what you’re up to, even when you’re asleep.

Know your limits: Since she’s a public figure on Facebook, Alexiss can get around 4,000 comments for a single photo.  That means you can only respond to a handful of comments.  Alexiss checks the comments and messages every hour, since it’s important to respond to comments as a business.

Keep learning: Alexiss has had a lot of success with her business, but she still has plenty to learn.  That’s why she’s currently going to graduate school, but there are some aspects of business that you can’t learn in a classroom.

Success is up to you: It’s only natural to think that you’ve bit off more than you can chew sometimes.  But when you go through with it, you learn and become more realistic about your goals.  The only way to make things happen is to do it, do it right and learn through the process.

Stricter Regulations?

- - Adam Kidan, Business

Stricter Regulations? By Adam KidanYesterday morning, regulators released long-awaited rules that are focused on restricting how financial institutions can pay their top executives.  The new limits on banker bonuses would make the highest-paid employees at the biggest banks wait for at least four years to receive parts of their annual pay.  If these proposals are completed in the upcoming months, then banks would also have to reclaim bonuses from bankers who take risks that in turn lead to major financial losses.

This is in response to an uproar of criticism over Wall Street’s pay practices after the biggest American banks had to take government bailout money back in 2008.  This public anger has been rekindled during the 2016 presidential campaign, pressuring regulators to put tighter restrictions on Wall Street.  New rules on executive pay grew out of the Dodd-Frank Act of 2010, although it has since taken years to put this in practice.  Although Obama has pushed regulators to complete them, in the waning hours of his administration time has been running out fast.

The structure of executive pay packages before the financial crisis was blamed for encouraging bankers to take unnecessary risks.  Pay in some cases was set up in ways to motivate bankers to seek short-term gains even if their actions led to long-term losses.  The new rules, however, will force many banks to withhold pay for longer than in the past in an effort to ensure that top employees can be held accountable for the longer-term consequences of their risk-taking.  The proposals leave many financial firms, including large asset managers and hedge funds, shielded from the new restrictions because of how regulators defined who are subject to them.  Young Wall Street workers have already been decamping for less regulated corners of finance and corporate America.

For those people and institutions subject to rules, these new restrictions are broadly in line with changes that many banks have already been making since the 2008 recession.  For example, it’s already an industry standard to wait for three years to release stock-based bonuses, although new rules aim to push that to four years.

The regulators were supposed to propose the new rules within 90 days of Dodd-Frank’s passage.  Rather, the regulatory agencies delivered a first draft of the rules in 2011, although that was widely criticized for being too weak.  According to the previous draft, the largest banks had to hold back at least half of all incentive-based pay for three years; under the new proposals, the same banks will have to withhold 60 percent of that pay for four years.  It also applies the limits to a broader set of “material risk-takers” at big banks as opposed to just top executives.

Across the pond in Britain, banks are now forced to hold back some pay for at least seven years.  European countries have generally imposed stronger restrictions on executive compensation since the financial crisis, including some card caps on salary and bonuses.  These new American rules would only apply to incentive-based compensation that varies according to the performance of the bank and the individual executive.  Even without these rules, banks have faced pressure from regulators since the financial crisis to change how they pay their employees and make it more focused on long-term than short-term success.

Banks and other financial institutions have generally been cutting pay in recent years because of their lagging performance, and other parts of the Dodd-Frank legislation have limited their ability to take big risks and earn big profits that were common before the financial crisis.  If you’d like to learn more, you can click here!