Building Your Confidence For Public Speaking

- - Adam Kidan

Building your confidence for public speaking by adam kidanWhether it’s presenting to investors, pitching to potential clients or speaking at a conference, public speaking is a large part of being an entrepreneur.  There are some, such as Gary Vaynerchuk, that are natural at public speaking, but others aren’t.  It’s a major fear for a lot of people, and getting in front of an audience in any context is nerve-wracking at best.  In a blog post I recently read, Gary Vaynerchuk, a self-proclaimed lover of public speaking, outlined three pieces of advice to build confidence when speaking publicly.  Here’s what he had to say:

Stick to what you know: When speaking publicly, you want to stick to what you know.  If it’s something you’re not familiar with, that will show, and you’ll get nervous and could potentially falter.  When somebody is speaking publicly about something they don’t necessarily know, then they get stuck, especially when somebody asks a question.  As long as you stick to your personal expertise, then you can have the confidence to go up and offer your insights.  

Be humble: Before you speak, you want to take the temperature of the room, so to speak.  You want to get an idea of what their experience is and the context they have about you or the topic you’re discussing.  You can’t automatically assume what the audience does or doesn’t know.  Whether you feel over your head or overqualified, stick with what you know and do it with humility.

Communicate however you’re most comfortable: When giving presentations, Gary Vaynerchuk avoids cue cards because he isn’t a good reader; he’s better at improvising.  But if you’re better at reading from cue cards, then use that.  You have to know how you best communicate and then use that to your advantage.  If you’re communicating in a way that you know and understand, then you’ll automatically gain more confidence, which will in turn make you a better public speaker.  

Focusing on Content

- - Adam Kidan, Business

Focusing on content by adam kidanIn this day and age, the real key to successful marketing is a successful social media reach; if you aren’t doing that already, then you should start ASAP.  You don’t just want to have a Facebook page with an address and phone number.  If you want your business to be heard, you need to create high-quality content across numerous social media profiles.  And the crazy part is that this isn’t something you can just throw money at and hope it works out.  The key is “organic” content.

A lot of marketing professionals have dismissed the idea of “organic” content, especially in the age of paid advertising.  Paid social media has enormous upside, but great content amplified in subtle ways is much more effective.  That’s not to dismiss the idea of paid social media, but the simple fact is that bad content, no matter how much money you throw at it to promote it, is still bad content.  If you have good content, you can do wonders by simply pairing the proper hashtags with minimal paid amplification.  This is why investing in good content for your brand is such a valuable asset.  If you’re a small business, it pays off to invest your time, money and effort on creating great content.  You want to spend more on creating great content than amplifying your mediocre content.

Quality content is arguably the most important part of marketing to a younger audience.  People under the age of 40 tend to discover a business by either searching it on Google or finding their content on social media.  If they see a heavily-promoted piece of solidly mediocre content online, they might click on it, but chances are they won’t stay on it for a long time and it won’t yield a positive impact.  Somebody who finds your content organically is an infinitely more valuable lead than somebody who comes through an ad buy.  

There are a whole lot of paid tactics to help grow your audience, and this isn’t meant to discredit any of these.  But if you’re going to use them, and see effective results, then they need to be paired with good content.  Organic social traffic is the most natural and current state of the Internet, and it’s an amazing opportunity for brands to make their content grow properly.

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Investing Your Inheritance

- - Adam Kidan

Investing your inheritance by adam kidanThere’s a very common movie cliché: a relative you never knew you had, or you never knew was super wealthy, wills you a gigantic inheritance.  Inheritances like that are rare, no doubt, but it’s a good idea to be prepared if you find yourself left with a large inheritance.  Investing is probably the wisest option, but you need to be careful about how you do that.  Here are seven great ways to invest your inheritance money, taken from an article on the site wealthygorilla:

The stock market: Perhaps one of the most common ways to invest money, this is a great way for somebody who understands business trends to make a good profit.  The trick is to buy low and sell high.  However, it’s risky, so only do it once you have a good understanding of how the stock market works.  

The Foreign Exchange market: The main idea behind the Foreign Exchange market is to pit one currency against another.  By studying currency exchange rates and then investing in the right direction, you can make a killing.  News, particularly world economic news, plays a large part in this market, so stay up to date!

Binary options: 00101100100 01100001 01101101 00100000!  But in all seriousness, the binary market is kind of like the Foreign Exchange market, except you’re simply picking the direction the market will move.  Yet once you’ve entered this market, you won’t be able to get out for the duration of the trade if it turns against you.  That’s why you need to really study the charts to make a good prediction.

Yourself: If there are some courses or certifications you weren’t able to get before, then this is a pretty good way to go, since it will lead to a better-paying job down the line.  It doesn’t even have to be college courses; you can also buy books to expand your mind or get better clothes to make a good impression.  

Retirement: The key to an effective retirement plan is to be honest with yourself about the kind of lifestyle you plan on having during your retirement, and then determining what that would cost.  While investing your inheritance in your retirement might not seem exciting, it will make your final years that much more enjoyable.  

Collectibles: Collectibles, in particular collectible toys, increase in value over time as they become rarer.  Many hard-to-find toys are worth money decades later, and if you’ve got the patience for that, then it’s a pretty lucrative long-term investment.

Fine art: Fine art could be a great investment.  You might not have the millions to purchase a Rembrandt, but there are plenty of not-so-well-known painters who fetch pretty good returns on their work.  However, it’s a good idea to seek the advice of experts before buying something that could ultimately turn out to be worthless.  

What Entrepreneurs Can Learn From Kim Kardashian

- - Adam Kidan

What entrepreneurs can learn from kim kardashian by adam kidanIt’s easy to hate on Kim Kardashian.  A spoiled rich kid who was able to create a multi-million-dollar business empire out of a controversial tape and a reality show, she represents the darker side of fame in the Information Age, where people earn seemingly undeserved fame for seemingly no reason.  Earlier this month, Kim boasted that she earned $80 million from her mobile app “Kim Kardashian: Hollywood”.  Some estimates have put the net worth of her family at over $300 million.  This might be frustrating for those brilliant people who struggle to get the recognition they deserve, and it might seem like Kim Kardashian’s fame was by accident, but I recently read an article that argued that she was actually a brilliant entrepreneur.  Even if I’m not the biggest Kim Kardashian fan, the article has a point, and entrepreneurs can learn a lot from her.  

Kim is actually very entrepreneurial.  It can be easy to hate on her, but that’s not constructive; rather, we should try to learn from her.  As an entrepreneur, it can be easy to get caught up with buzzwords such as “passion” and “changing the world”, but often-times the most successful entrepreneurs are most interested in making money.  And that’s been Kim’s modus operandi for years now; she started designing accessories as a teenager and by the age of 16 had her own eBay store.  Through this experience, she was able to start a new business that cleaned out and redesigned closets.  Through all of this, her father, a successful attorney, loaned her money, yet he always made her sign contracts.  

Even if not all of her publicity has been good, Kim has been able to leverage it to make more money.  She was able to convince E! to pick up her reality show, and 11 seasons later it’s the network’s most-watched show.  From her eBay store, Kim now owns a chain of clothing stores, and has a string of endorsement deals for all sorts of products.  For speaking appearances, she charges big fees.  Ultimately, Kim has been able to profit from potential opportunities, one of the keys of being a successful entrepreneur.  It has nothing to do with “breaking the Internet” or a leaked tape, but because she’s been able to exploit her publicity.  She also doesn’t try to do everything on her own; every product endorsement and deal involves a commercial partner.  Like Donald Trump, Kim licenses her name to companies and lets them use it.  

I’m personally not the biggest fan of Kim Kardashian, but I do recognize that she’s a brilliant entrepreneur.  As somebody who is driven, utilizes opportunities, picks her partners wisely and never backs down, entrepreneurs can learn a lot from her.  

Timeless Entrepreneurial Tips

- - Adam Kidan

Timeless entrepreneurial tips by adam kidanIn the Information Age, things change fast, more often than not faster than we can keep track of.  Such constant change can often make entrepreneurs feel overwhelmed.  Yet there are certain sure-fire, timeless strategies that offer a path towards success.  Here are some of them, based off an article written by entrepreneur Timothy Sykes:

Study your competition: Entrepreneurs should know their competitors as well as possible, understanding who they are as well as the product/service they’re offering.  This will help you better market your product to stand out, utilizing your competition’s weakness to your advantage.  

Always conserve cash: Even if you’re flush with cash, you want to maintain a conservative approach.  This will ensure that you can deal with any potential rough patch, foreseeable and unforeseeable.  

Don’t start out big: In the initial stages of a business, don’t try expanding into huge markets.  Niche marketing, on the other hand, is a great way to make your business stand out.  By offering something new and compelling, speaking the market’s language and figuring out its hot buttons, you can make a huge splash in niche markets, which will allow you to expand further.  

Stay up-to-date: If you rest on your laurels, then you risk becoming irrelevant.  Understand emerging products or services to make sure you stay on top.  Make sure you’re taking full advantage of everything out there.

Respond to change: Change is inevitable in business, and those who can respond are both flexible and versatile.  Entrepreneurs must be prepared to accept change and adapt business operations accordingly.  If you need to shift your product or service, then do it.  Wherever you are now, and no matter how comfortable it is, you probably won’t stay there forever.  Not adapting means loss in customers and profits.  

Listen to your customers: Piggybacking on the previous two points, entrepreneurs need to always be adapting.  But entrepreneurs can only evolve their business when they’re listening to customer feedback.  Some customers are inherently not going to like your product, but if a lot of them are, then listen and be ready to adapt.  

Planning and Productivity

- - Adam Kidan

Planning and Productivity by Adam KidanPlanning week-by-week is a major part of running successful businesses.  Creating a plan helps keep you on track to meet goals and be productive, lets you track results to analyze your business and ultimately keeps stress off your back.  I recently read a blog post that shared seven ways to utilize goals, listed below:

Pick a planning day: It takes a month for a proper habit to form, so you need to stick to a specific time and day for your weekly planning.  You want to be consistent, so do some sort of planning every week.  

Pick a place: Decide on a place to go every week with good environment for weekly planning.  Whether it’s a coffee shop, a park or a porch, go somewhere that’s inspiring and/or relaxing.  

Brainstorm projects/goals: Assign projects and goals for yourself that will progress your yearly business plan.  These could be as simple as setting a sales goal to hit each week.  Take a list of different ways that you reach these goals and break it down to see what you can be doing weekly to improve your business.  

Set measurable goals: Regardless of what goals and projects you’re setting for yourself, make sure that they’re measurable.  Don’t set vague goals, be specific about your projects.  

Set deadlines: Set deadlines for your goals.  These help you manage your time wisely and give you urgency to complete the goals you’ve set for yourself.  

Challenge yourself: If you’re new to planning or just started a business, don’t set unrealistic expectations and overwhelm yourself.  Start slow, scheduling what you know you can do, then a couple things that push you.  Make sure you’re challenging yourself every week and capitalizing on your full potential.

Review your results: When you’re planning your week, make sure that you review your results from the previous day.  Celebrate your successes and take note of any opportunities.  Analyze why certain tasks got done while others didn’t.  Once you’ve reviewed your previous week, you can start planning for the next week.

Easy Ways to Boost Sales

- - Adam Kidan, Business

Easy Ways to Boost sales by adam KidanWe all want to close more sales, yet sometimes that’s not the best way to make more money.  It’s actually much easier to double your sales by doubling the amount of your average sale than to double the number of sales that you close.  Quality, as the saying goes, is more important than quantity.  I recently read a report that shared three ways to dramatically increase your sales, and here’s what they had to say:

Go after the big ones: Many salespeople spend their whole careers calling on low-level prospects with small budgets.  Only go after the high-paying prospects, who have both the authority and budget to agree to large investments.  Prioritizing highly profitable sales allows you to turn down the smaller deals that wouldn’t offer a large return on your investment.  Big opportunities take just as much time and efforts as smaller ones, but have a much better outcome.  

Establish your expertise: Salespeople have a unique 30,000 foot perspective on the industry of their prospects.  To close the bigger deals, present yourself as the expert; start off sales meetings by commenting on some things you’ve observed about the current industry.  By starting out with an observation, you’ll set yourself up as a true expert, boosting your value and serving as a powerful way to build up to a larger sale.

Uncover the cost of your clients’ challenges: After talking to your prospect about the issues in their industry, ask how they’re related to them.  This helps get prospects to open up about the challenges their organization faces.  Ask probing questions that will help determine what’s really happening.  After identifying the key challenges of your prospect, ask what these challenges cost their organization, which will put a price tag on the value of your solution.  Helping clients see the value of your solution will in turn lead to bigger sales and higher profit margins.  

Balancing Parenthood and Entrepreneurship

- - Adam Kidan, Business

Balancing parenthood and entrepreneurship by Adam KidanBeing an entrepreneur is a major time commitment, and often a huge risk.  It often takes up all of your time and then some.  So many people think that it’s impossible to balance a family and a career as an entrepreneur.  It’s not necessarily easy, but I can tell you from experience that it can still be done.  I recently came across an article that shared some tips for balancing the two, using advice from several successful parents/entrepreneurs.  Here’s what they had to say:

Prioritize your commitments: With family and work both taking up your attention, it can be hard to figure out which one you need to prioritize.  You need to be realistic about what you can accomplish, and not try to take on more work than you can handle.  Even if you’re busy, make sure you stay involved with your child, keep a routine and always have a back-up plan.  

Hack your time: While most work-at-home parents can’t stick to office hours, you can always hack your time.  Various time hacks can help with your work day, such as cooking for two meals at once, shopping online, doing things in batches and having your dry cleaning set to pick-up and delivery.  Removing these distractions from your work allows you to save far more time and get a lot more done with the limited time you have.  

Outsource/delegate work: Family activities often make it difficult to make obligations, so train your staff or hire somebody who can take your place when you can’t be there.  Try online outsourcing, getting a virtual assistant, and even teach your kids about how they can help.  

Grow your parents’ network: As you meet other families through school, playgroups and your neighborhood, you grow your “parent network”, helping you earn your place in the community.  This allows you to meet interesting people you wouldn’t otherwise meet, who could turn into valuable contacts or even partners.

Famous Politicians Who Struggled with Debt

- - Adam Kidan, Business

Famous politicians who struggled with debt by Adam KidanAs the debate about Trump’s taxes and bankruptcies continues, it’s important to remember that financial trouble happens to everybody regardless of age or net worth.  I recently came across an article that discussed some politicians who have struggled with debt.  Some of the names will surprise you:

Thomas Jefferson: The man behind the Declaration of Independence came from the upper-class of colonial Virginia, who had reputations for accruing large amounts of debt due to their expensive tastes (one family held onto a debt for 150 years!).  And Thomas Jefferson was no exception; while his prestigious reputation saved him from creditors while alive, after his death his family was forced to sell much of his property to pay off his enormous debt (estimated to be between $1 and $2 million in modern money).  

George McGovern: In 1984, the former US Senator and presidential hopeful amassed around $113,000 in campaign debt, but was saved by three other contenders for the 1984 Democratic Nomination that set up a fundraising party for him.  Four years later, McGovern opened a hotel that shuttered and fell into bankruptcy in less than two years.  

Linda McMahon: In 1976, long before she ran for the US Senate, Linda and her husband racked up about $1 million in debt, partially due to a bad investment in an Evel Knievel stunt.  They made up for it later in life, with a combined net worth of $370 million when she ran for senate in 2010.  

Abraham Lincoln: Lincoln may be known as one of the greatest Presidents in US history, but he certainly had a lot of setbacks.  Early in life, he owned a general store that amassed $1,000 in debt, a massive amount in the early 19th century that brought him to court.  Lincoln was forced to forfeit a horse, and took several years to pay back what he owed.

Marco Rubio: While Trump’s money has raised questions this election, he wasn’t the only candidate with money problems.  Rubio has long struggled with debt for everything from education to mortgages.  After an $800,000 book deal in 2012, Rubio’s money problems seemed to be over, and he celebrated by buying an $80,000 luxury speedboat.  While Mitt Romney’s campaign was vetting Rubio as a possible running mate, this financially careless decision caused them to think twice.

Using Facebook For Business

- - Adam Kidan

Using Facebook for business by Adam KidanFacebook might not be as “hip” as Instagram or Snapchat, but it can nonetheless help promote your business and attract new people to your site.  Yet to do that, you need to break through the white noise of Facebook and stand out on your followers’ news feeds.  Here are some do’s and don’ts of Facebook marketing, based off of an infographic I found on Hubspot:

DO

  • Use a recognizable profile picture: Being recognizable is an important part of getting found and liked.  Choose your profile picture wisely, because it’s going to be what people see most.
  • Coordinate your cover photos and posts: Your cover photo, pinned post and profile CTA are the three most visible parts of your Facebook page.  To make sure that you maximize the engagement with your marketing campaigns, make your messaging match across all of these.  
  • Tailor your organic posts: Facebook has various targeting tools that let you to segment your organic posts by such factors as age, gender and education.  Use these to make sure you engage with the right audience.  
  • Use tracking URLs and Facebook Insights: These metrics allow you to tailor your content strategy and focus more on what works.  
  • Post strategically: According to research, posts published between 1 and 4pm get the best clickthrough and share rates.  
  • Try using a paid budget: Get better ROI for your ads by promoting content that you already know works.  Strategic advertising lets you expand your reach and attract more people to your page.  

DON’T

  • Leave the “about” section blank: A preview of your “about” section can be found beneath your profile picture; it’s one of the first places people will look when they’re scanning your page.  
  • Use a “dummy account”: Apart from violating Facebook’s terms and conditions, dummy accounts just look bad.  
  • Post too often: If companies have less than 10,000 followers on Facebook, they’ll receive 60% fewer interactions when they post more than 60 times a month.  Instead of overwhelming your customers with lots and lots of posts, try writing fewer, higher-quality Facebook posts.
  • Forget multimedia posts: Content can generate 94% more views by simply adding compelling visual elements and graphics.  Visual content in Facebook campaigns generates 65% more engagement after just one month.  
  • Be slow to respond: 42% of consumers who complain on social media expect a 60-minute response time.  Whether they’re complaining about your product or praising it, you don’t want to ignore any posts, lest you create anger or disappointment.  
  • Make assumptions: The last thing you want is for your posts to blend in with everything else on your followers’ news feed.  A strategy that works well for one company won’t always work well for the others.